Personal Brand Manager

Are you ready to shape the voices of world-class founders and scale executive narratives that command attention?

At Profiles Creative, we are looking for an ambitious, junior-mid level Brand Manager to take ownership of personal brand strategies for top-tier entrepreneurs and CEOs.

You will manage high-impact personal brands across LinkedIn, newsletters, Instagram and You Tube.

Acting as the strategic anchor for your clients, you will transform raw concepts into compelling, high-converting content while steering dedicated creative pods to execute at the highest standard.

Up to £40k

London / hybrid (2 days in office)

Key Responsibilities

• Drive Content Strategy & Creation: Architect bespoke content strategies for your assigned founder portfolio, writing high-calibre LinkedIn posts and newsletters that spark engagement and drive measurable growth.
• Lead Client Partnerships: Serve as the trusted, day-to-day strategic partner for founders and executives, conducting regular performance check-ins, proactively addressing queries, and aligning content with overarching commercial goals.
• Uphold Editorial Quality: Review, polish, and approve all content across your accounts prior to publishing, ensuring voice accuracy, strategic intent, and meticulous attention to detail.
• Direct Creative Pods: Collaborate with and steer dedicated writers and designers within your pod to produce cohesive, high-impact creative assets across multiple channels.
• Translate Data into Insights: Continually interrogate audience analytics and platform algorithms to pinpoint performance trends, optimise ongoing output, and report clear findings back to clients.

Required Skills & Experience

• 1–4 years of demonstrable experience in social media marketing or personal brand management, specifically delivering proven audience growth on LinkedIn.
• Exceptional copywriting and voice-matching skills, with the ability to capture complex executive perspectives and adapt seamlessly to distinct tones of voice.
• Demonstrated experience acting as a direct client partner, confidently guiding strategy and presenting performance updates.
• Strong analytical capability, comfortable using engagement metrics and data to inform editorial decisions and solve performance dips.
• High autonomy and sound operational judgment, capable of managing multiple founder accounts and competing priorities without dropping the ball.

Nice-to-have

• Experience managing personal branding or content strategy across Instagram, LinkedIn and You Tube.
• Previous experience briefing and managing internal creatives, such as copywriters and graphic designers.
• A natural curiosity for testing emerging digital tools, formats, and evolving social media algorithms.