Manager, Targeted Marketing

Typical Day in Role: • Leads and drives a customer focused culture throughout their team to deepen client relationships and leverage broader Bank relationships, systems and knowledge.

• Accountable for deploying and measuring digital marketing and communication strategies to drive product awareness and consideration in support of sales targets for everyday banking products.

• Leverages deep consumer and product expertise and use of key marketing levers to effectively position and differentiate the bank’s everyday banking products and services amongst key target audiences to support sales targets.

• Plan, project manage, and execute customer driven action plans and marketing programs through agile and squadled methodology

• Monitors consumer sentiment, market conditions, competitive activity, and short-term-demand opportunities on an ongoing basis to increase agility of planning processes and flexibility of budget deployment.

• Analyzes, and leverages insights drawn from market research and data analysis to establish the strategic direction of benefit-led campaign briefs.

• Applies a deep understanding of Bank-wide and business partner needs, ensuring full buy-in (agreement) and participation of multiple business, channel, and marketing partners in a highly matrixed environment.

• Leads and executes engagement strategies mainly focused on targeting programs across multiple owned and paid channels and promote a seamless client experience

• Champions a customer first strategic approach coordinating cross functional digital teams in the creation and flawless execution of end-to-end digital marketing customer journeys, ensuring consistent messaging from one touchpoint to the other to provide an optimal brand and customer experience.

• Supports development and deployment of creative assets, agnostic of media channel and across all touchpoints

• Champions proper usage of the Scotiabank brand in Canada, in full compliance with global brand guidelines and the bank’s visual identity continuum under the direction of the bank

• Champions a high-performance environment and demonstrates a commitment to the bank’s values: accountability, passion, integrity and respect.

Candidate Requirements/Must Have Skills:

1. 3+ Years of experience planning and executing targeted (direct) marketing campaigns including strategy development, segmentation, stakeholder management, and performance analysis.
2. 3+ years of experience in driving performance growth across multiple business lines and KPIs
3. Previous experience working with initiatives rooted in data, segmentation, personalization campaigns, digital marketing.
4. Ability to stay current with email marketing, audience development and engagement best practices, strategies and standards.
5. Strong proficiency with MS Word and Adobe (workfront)

Nice-To-Have Skills:

1. Project Management experience working in a large/matrix organization
2. Experience leveraging AI tools (Copilot) for efficiency
3. experience working in an agile environment

Soft Skills Required: -Strong attention to detail.

• Strong organizational skills and ability to manage multiple priorities -ability to think creatively and outside of the box -Strong communication skills, ability to influence different stakeholders -confidence is important, ability to share ideas openly

Education: Bachelor’s Degree in Marketing, Communications, Public Relations or related field is desired