Creative Director - £100k - Infant/Child FMCG - Fully Remote

Creative Director | £100,000 | Hybrid - Infant/Child FMCG - Fully Remote

Profiles Creative has partnered with one of the fastest-growing FMCG brands in the UK and US. Operating within the nutrition and healthcare space for newborns, babies and toddlers, the business has experienced exceptional growth and is now recognised as a category-leading global brand.

As part of its next phase of expansion, the company is looking to appoint a visionary Creative Director to build and lead its creative function. This is a newly created role with the opportunity to shape the brand's creative future from the ground up.

We're looking for a Creative Director who combines big-picture creative thinking with exceptional execution. Someone who can create world-class brand experiences across every touchpoint, from branding and packaging through to e-commerce, social, digital campaigns, retail and beyond. You'll have experience working with globally recognised brands and know what it takes to build creative that cuts through in highly competitive consumer markets.

This role offers genuine autonomy and influence. You'll define the creative vision, establish best-in-class processes, build and mentor an in-house team, and ensure every piece of creative work reflects the ambition of a business with significant international growth plans.

Key Responsibilities

Define and deliver the overarching creative vision and strategy, ensuring alignment with business and marketing objectives. Lead creative development across branding, packaging, e-commerce, social, digital, print and campaign activity. Establish scalable creative and packaging processes to support international growth. Build, lead and inspire a high-performing in-house creative team. Partner with internal stakeholders and external agencies to deliver impactful campaigns and brand experiences. Champion consistency and quality across all brand touchpoints. Translate commercial objectives into compelling creative briefs and oversee delivery. Drive innovation and raise the creative standard across the business. Manage multiple projects and priorities while maintaining exceptional attention to detail.

What We're Looking For

Proven experience as a Creative Director or senior creative leader within a leading consumer brand, agency or high-growth business. A portfolio demonstrating exceptional brand thinking and standout creative execution. Experience across branding, packaging, digital, e-commerce, social and integrated campaigns. Strong leadership skills with experience building, mentoring and developing creative teams. A strategic thinker with a passion for storytelling, innovation and consumer engagement. Comfortable operating in a fast-paced, ambitious environment where creativity drives business growth.

This is a rare opportunity to join a genuinely exciting brand at a pivotal stage of its journey and leave a lasting creative legacy on a business that is rapidly scaling on a global stage.