Ecommerce Specialist at Untapped

Role Overview

We are a fast-growing fitness brand seeking a data-driven and passionate Ecommerce Specialist to join our dynamic team. In this role, you will be responsible for managing and optimizing our online sales channels, with a primary focus on driving profitable growth through Google Ads PPC campaigns. You will play a crucial part in acquiring new customers, increasing conversion rates, and maximizing ROI for our direct-to-consumer (D2C) platform. The ideal candidate has a proven track record in ecommerce, a deep understanding of PPC advertising, and a genuine interest in the fitness and wellness industry.

Key Responsibilities

Develop, manage, and optimize end-to-end Google Ads campaigns (Search, Shopping, Display, YouTube) to meet and exceed ROAS targets.
Analyze website traffic and ecommerce performance using tools like Google Analytics and Shopify Analytics to identify trends, insights, and opportunities for conversion rate optimization (CRO).
Manage product listings, promotions, and merchandising across our ecommerce platform (e.g., Shopify) to ensure a seamless and engaging customer journey.
Collaborate with the marketing team to align PPC strategies with broader campaigns, product launches, and content marketing initiatives.
Provide regular, detailed reporting on key ecommerce and PPC metrics, offering actionable insights to drive strategic decisions.

Required Skills & Qualifications

Proven experience in an ecommerce role, managing online stores and digital sales funnels.
Demonstrable expertise in creating and managing successful Google Ads PPC campaigns with a strong understanding of bidding strategies, keyword research, and ad copywriting.
Proficiency with ecommerce platforms (e.g., Shopify, Magento, BigCommerce) and Google Analytics.
Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
Excellent communication skills and the ability to work collaboratively within a team.

Nice-to-Have Qualifications

A genuine passion for or experience in the fitness, health, or wellness industry.
Experience with other paid media channels (e.g., Meta Ads, TikTok Ads).
Familiarity with SEO principles and email marketing platforms.