Retention Manager
Profiles Creative.
Retention Manager - Lifecycle & CRM Focused
£65,000 + extensive benefits package
D2C Health & Wellness Brand
London (Hybrid)
The Role
You’ll own customer retention and lifecycle performance end-to-end, designing the strategy, systems and execution that turn first-time buyers into long-term loyal customers.
This is a newly created role at a pivotal stage of growth, ideal for someone who wants real ownership and the opportunity to build best-in-class retention from the ground up.
You’ll work across Email, SMS, automation and customer insights, collaborating closely with Growth, Brand, Product and Creative teams in a fast-paced, results-driven environment.
What You’ll Do
- Own retention and lifecycle marketing strategy across all customer segments
- Manage CRM end-to-end, including automated journeys, campaign planning and execution
- Plan and deliver weekly Email and SMS campaigns that educate, convert and build loyalty
- Analyse customer behaviour, churn and campaign performance to unlock growth opportunities
- Develop reporting frameworks and KPIs to improve customer lifetime value
- Collaborate cross-functionally to embed retention thinking into product launches, creative testing and CX
- Drive continuous testing and optimisation across segmentation, messaging and timing
About You
- Experienced in retention, lifecycle marketing or CRM (2+ years)
- Hands-on with platforms such as Klaviyo or similar CRM tools
- Data-driven, commercially minded and confident turning insight into action
- Strong understanding of segmentation, automation and churn-reduction strategies
- Proactive, curious and motivated by building and improving systems
- Comfortable working in fast-paced, high-growth environments
- Experience in DTC or consumer brands is desirable
Spark an interest? Get in touch on my details below to learn more and set up a chat.
07485 98121