CRO & Shopify Website Manager

Ready to take genuine commercial ownership of a fast-growing digital d2c storefront without wading through layers of a big corporate?

Profiles Creative is seeking a talented CRO & Shopify Website Manager for a full-time, permanent, remote role based in the United Kingdom. In this position, you will be the driving force behind storefront performance, bridging analytical experimentation and hands-on execution. Instead of delivering speculative slide decks, you will actively dissect the conversion funnel, roll out high-converting landing pages, and optimise the direct-to-consumer journey to ensure every visit delivers maximum commercial impact.

Key Responsibilities

• Take complete ownership of the end-to-end CRO roadmap, prioritising experiments across the entire funnel—from pre-landers and product detail pages to cart and checkout.
• Oversee day-to-day Shopify storefront management, including theme customisation, navigation, merchandising, site speed optimisation, and app integrations.
• Build, launch, and refine dedicated landing pages, advertorials, and campaign assets tailored to paid media traffic from channels like Meta and TikTok.
• Analyse quantitative metrics alongside qualitative user research—leveraging Google Analytics, Shopify Analytics, heatmaps, and session recordings to uncover drop-offs and friction points.
• Drive core ecommerce KPIs, focusing on conversion rates (CVR), average order value (AOV), and revenue per session through strategic upsells, cross-sells, and bundles.
• Collaborate closely with paid media and creative teams to align off-site marketing hooks seamlessly with on-site user experiences.

Required Skills & Experience

• Demonstrated success running impactful CRO programmes and managing storefronts within high-growth DTC ecommerce environments.
• Hands-on technical capability in Shopify, including practical familiarity with HTML, CSS, Liquid, section editing, and Shopify page builders.
• Proven ability to interpret ecommerce analytics, run structured A/B testing frameworks, and turn data-led insights into live storefront changes.
• Deep understanding of paid social traffic dynamics, crafting tailored landing pages and PDP experiences specifically for cold audiences.
• Strong commercial acumen centred on revenue generation, contribution margin, and practical checkout optimisation.
• Based in the United Kingdom with existing right to work (visa sponsorship is not available for this role).

Nice-to-have

• Prior experience scaling 7-figure or 8-figure DTC ecommerce brands.
• Familiarity with subscription programs, Recharge, and complex bundling strategies.
• Working knowledge of Shopify Plus, along with strong conversion-led copywriting instincts and UI design sensibilities.