Digital Marketing Lead at Profiles Creative.

CVP

JOB TITLE: Digital Marketing Lead
LOCATION: London
SALARY: Competitive, based on experience
TO: Marketing Director
DATE CREATED: May 2025
TYPE: Full-time, Permanent

Position Summary / Role Overview

We are looking for a digital rockstar—an experienced, creative, and data-driven Digital Marketing Manager—to lead the digital transformation of our customer engagement and acquisition efforts.

This high-impact role will drive the development, implementation, and optimisation of CVP’s digital marketing strategy, with a particular focus on the HubSpot platform, marketing automation, and performance-driven demand generation and customer acquisition, driving meaningful growth in digital revenue and customer experience.

Working closely with, and managing internal teams and external partners, you will oversee the entire digital experience—shaping the end-to-to customer journey, increasing relevant traffic, and continuously improving conversion and retention through data-informed programmes. From campaign execution to analytics and reporting, you will play a pivotal role in driving measurable growth in both revenue and customer experience.

This role is ideal for a detail-oriented, collaborative professional with a passion for digital innovation and a keen eye for customer experience.

We're looking for someone who has managed digital teams, is friendly, driven, organised, and ready to thrive in a buzzing, creative environment within a forward-thinking company.

Key Responsibilities

Digital Strategy & Execution

Support and implement the digital marketing strategy across all CVP platforms (e.g., CVP.com, landing pages, campaign hubs).
Own the digital marketing funnel — from awareness through to acquisition, conversion, and retention.
Develop and execute integrated, multi-channel campaigns (email, SMS, onsite, paid media) to drive brand visibility, engagement, and sales.
Create exclusive promotions, kits, and bundles to generate sales opportunities and enhance conversion rates.
Manage brand landing pages on the CVP website and optimise for SEO, engagement, and conversion.
Lead the delivery of digital elements within broader marketing campaigns, coordinating with design and content teams.

HubSpot CRM & Marketing Automation

Own and optimise HubSpot CRM and marketing automation processes.
Build and manage automated workflows for lead nurturing, customer onboarding, re-engagement, and lifecycle marketing.
Develop personalised communication strategies using behavioural and transactional data.
Manage form/lead generation activities, segmentation, landing pages, email journeys, and performance dashboards.
Ensure CRM campaigns align with business objectives through regular analysis and cross-functional collaboration.

Customer Engagement & Experience

Create tailored digital customer journeys to boost engagement, loyalty, satisfaction and LTV (lifetime value)
Collaborate with sales, support, and creative teams to ensure seamless customer communication across all digital touchpoints
Monitor and respond to customer feedback; use insights to refine journey mapping and improve digital touchpoints.

Campaign Execution & Data Analysis

Plan, build, and execute email, SMS, and onsite campaigns across segmented audiences.
Analyse campaign performance (open rates, CTRs, conversions) and provide actionable insights for optimisation.
Conduct customer behaviour analysis to identify trends and shape future marketing activity.
Set up and maintain dashboards to track KPIs, conversion rates, and ROI.

Performance Marketing & Optimisation

Work with in-house teams and partners to manage paid digital activity (PPC, Paid Social, Programmatic)
Manage SEO (Search Engine Optimisation) and SEM (Search Engine Marketing) strategies to increase organic traffic and conversions. Work with external partners and internal stakeholders to ensure efforts are aligned and effectively capture qualified leads.
Drive continuous improvement across channels using A/B testing, performance insights, and competitor benchmarking.
Contribute to the development of data analytics models for campaign attribution and channel success.

Budget Management & Reporting

Track and manage digital marketing budgets, Marketing Development Funds (MDF), and cross-charging processes.
Oversee invoicing, claims, and end-of-project reports; maintain accurate budget tracking and documentation.
Report on performance metrics and ROI; document key learnings to inform future planning.

Team Collaboration & Leadership

Build and manage the digital and content teams
Work closely with the e-commerce, events, brand, and sales teams to align marketing initiatives with business goals
Champion a data-driven, test-and-learn culture within the wider marketing team
Manage, track and report on digital marketing channel performance through ROI, attribution, and conversion reporting
Brief and manage external digital agencies and freelancers as needed.
Stay up to date on digital marketing technology and tools, research new trends and attend training and conferences.

Skills & Experience Required

Must-Have Experience:

8+ years in a digital marketing management role, ideally in e-commerce, tech, or B2B sectors
Proven experience with HubSpot (or similar CRM/marketing automation platforms) and email tools like Mailchimp or Mailjet
Minimum 5 years’ experience in team leadership, including recruitment, development, and performance management.
Strong understanding of digital channels including email, SEO, PPC, social, content marketing, and UX
Track record of designing and delivering revenue-driving and engagement-led campaigns
Proficient with analytics and reporting tools (Google Analytics, GA4, Looker Studio, HubSpot Reports, etc.)
Hands-on experience with landing page builders, CMS platforms, and wider marketing tech stacks
Working knowledge of HTML/CSS and experience with email template customisation
Strong attention to detail and familiarity with project management best practices
Proficient in Microsoft Office tools, particularly Outlook, Excel, and Word

Nice-to-Have:

Familiarity with the content creation, film, or broadcast tech industry
Experience in international, multi-currency, or multi-market campaigns
Experience using tools like Hotjar, SEMrush, Salesforce, Zapier, or similar

What You’ll Bring

You will also likely have the following personal skills (in addition to above).

A strategic, creative thinker with commercial awareness and a bias for action and results
Passionate about digital innovation and emerging marketing trends
Strong communicator and collaborator, able to influence stakeholders and present ideas with clarity
Excellent written and verbal communication skills
Creative, confident, and proactive—comfortable contributing ideas and concepts
Highly organised with the ability to prioritise tasks and meet tight deadlines
Strong problem-solving skills and the ability to work under pressure
Adaptable and flexible—able to respond quickly to changing demands and environments
Personable and friendly, with a confident, professional approach
A team player who also works well independently and can self-motivate
Results-oriented with a strong focus on improving customer experience and performance
Eager to learn, grow, and develop both personally and professionally
Able to manage and motivate others, delegate tasks, and work across multiple projects
Comfortable following brand guidelines and contributing to a cohesive digital presence
Professional understanding of business and commercial objectives

About CVP

CVP is one of the leading and largest independent resellers of production equipment for the Media and Entertainment sectors in Europe. With over 39 years of expertise which spans TV & Film, broadcast, production, cinematography, professional video, audio and photography equipment, CVP services some of the biggest names in this vibrant industry including the BBC, ITV and Netflix, and many independent film and TV producers, academic institutions and individual content creators.

But we are more than just a reseller; we are a trusted business partner and an extension of our customers' and suppliers' teams. With over 160 dedicated professionals across five locations, we genuinely care about our customers. Our unrivalled experience and collective knowledge enable us to understand their needs deeply, allowing us to deliver first-class services tailored to find the right solution. Whether you're looking for a compact camera, a complete studio system, or seeking expert sales or creative advice, we are here to help.

Our passion for what we do is reflected in every aspect of our business, from our meticulous engineers who ensure every piece of equipment is in prime condition, to our sales support team that offers peace of mind and independent, bespoke advice, and our highly skilled technical gurus and online services team.

Join us in our mission to provide exceptional service and innovative solutions and become a part of our dynamic team that is passionate about serving our customers and driving success in the industry.

What We Offer

A chance to shape digital marketing at one of the most exciting companies in the content creation space
The opportunity to own and lead meaningful digital transformation
A supportive team, flexible working, and investment in your growth
Access to cutting-edge technology and industry events