Social Media Director

If you believe social media should drive board-level business outcomes rather than superficial vanity metrics, this is your mandate.

Profiles Creative is looking for an ambitious, commercially minded Social Media Director to take full strategic, creative, and operational command of a leading social-first agency within the web3, fintech, blockchain, and emerging tech space.

This is a pivotal leadership role where you will act as a true player-coach. You will set the high-performance benchmarks for client delivery, direct an agile multidisciplinary team, and take full ownership of department profitability, scoping, and P&L. If you are eager to build, shape playbooks, and create work that commands attention across modern digital culture, we want to hear from you.

Up to £90k Basic

London/Hybrid

Key Responsibilities

• Lead Department Strategy & Commercials: Direct the vision, standards, and operational performance of the social media offering, taking complete ownership of the department P&L, resource utilisation, scoping, retainers, and profit margins.
• Deliver Measurable Impact: Devise and oversee high-impact organic and paid social strategies that tie directly to client KPIs, business ROI, and commercial outcomes rather than surface-level activity.
• Champion Platform Native Creative: Partner closely with creative teams to translate brand goals into platform-first executions built to cut through on TikTok, Instagram, X, and LinkedIn.
• Build and Mentor Talent: Recruit, manage, and coach a multidisciplinary social team, fostering a culture of continuous learning, creative courage, and operational rigour.
• Advise Senior Clients: Serve as a trusted advisor to senior client stakeholders, translating complex data into actionable insights and pitching forward-thinking social products and formats.

Required Skills & Experience

• Proven Leadership Track Record: At least 6 years of experience in social media marketing, including 2+ years leading, mentoring, and scaling a dedicated team or department.
• Experience in or passion for: The web3, fintech, blockchain, and emerging tech space.
• Rigorous Commercial & P&L Acumen: Demonstrated expertise managing budgets, pricing retainers, monitoring utilisation, and running a profitable operation.
• Data-Driven Performance Delivery: A verifiable history of executing campaigns that achieve tangible business results, backed by deep fluency across organic and paid social analytics and modern reporting stacks.
• Deep Internet & Platform Literacy: An intuitive grasp of digital culture, algorithms, and trends, with proven ability to craft bespoke, native briefs across TikTok, Instagram, LinkedIn, and X.
• Agency Background: Substantial client-facing experience within an agency setting—ideally within an indie, social-first, or fast-scaling creative agency environment.
• Experience operating within a fast-moving startup or growth-stage environment: establishing departmental frameworks and playbooks from the ground up.