Brand Copywriter - Email / Social / Website

Profiles Creative is excited to partner with a super-unique fast-growing focus and cognitive performance brand, to find a talented Brand Copywriter. This brand has a BIG PERSONALITY and they are building a new generation of DTC, Amazon, TikTok Shop, and retail products across the UK and US.

As the business rapidly scales, we need a brilliant writer to own, evolve, and define what the brand sounds like across every single touchpoint.

This isn't a factory-style content role measured by blog count; it is a high-impact creative opportunity where you will craft the overarching brand voice, drive key e-commerce messaging, and accelerate your career alongside an ambitious marketing and design team.

Up to £70k

London/Hybrid

Key Responsibilities

• Define Brand Voice: Develop, evolve, and roll out overarching tone of voice, copy guidelines, and brand messaging frameworks.
• E-Commerce & Digital Copy: Rewrite and sharpen core website messaging across the homepage, landing pages, and product detail pages (PDPs) to maximize clarity and conversion.
• Multi-Channel Engagement: Shape the tone and copy for high-performing email marketing campaigns, organic social content, and major product launches.
• Cross-Functional Collaboration: Partner closely with creative and e-commerce teams to align visual assets with clear, compelling product benefit messaging.
• Brand Consistency: Guard the brand's verbal identity, reviewing and elevating copy across all business functions to ensure a distinct, unified voice.

Required Skills & Experience

• Critical Copywriting Expertise: 4+ years of professional copywriting experience within an in-house brand team or a leading creative agency, backed by a strong portfolio.
• E-Commerce Copy Mastery: Proven track record writing for consumer-facing digital channels, DTC websites, and conversion-focused PDPs.
• Strategic Brand Thinking: Strong ability in brand strategy—taking complex cognitive and wellness product details and translating them into simple, distinctive narrative frameworks.
• High Creative Standards: Exceptional attention to detail, strong conceptual thinking, and the confidence to challenge generic messaging.
• Versatility: Ability to seamlessly balance big-picture brand positioning with hands-on, day-to-day copy execution.

Nice-to-Have

• Prior experience writing for consumer goods, food & beverage, health, wellness, or lifestyle brands.
• Familiarity with messaging across multi-platform retail environments, including TikTok Shop and Amazon.

What We Offer / Why Join

• Career Progression: Step into a pivotal role with genuine creative ownership, shaping the voice of an expanding global brand from the ground up.
• Dynamic Culture: Work within a collaborative, fast-paced hybrid environment in London that values creative boldness and professional growth.
• High Visibility: See your work directly influence brand perception and customer engagement across major international markets.

If you are ready to take the next step in your copywriting career and build an iconic brand voice, apply today with Profiles Creative!