Freelance Creative Lead (Luxury & Experiential)

Transform high-concept ideas into unforgettable real-world spaces and tactile brand moments that leave a lasting impression.

Profiles Creative is partnering with a premier experiential and brand engagement agency to appoint a Freelance Creative Lead (Luxury & Experiential). Based in London on a full-time, hybrid contract basis, you will champion creative excellence across an upcoming pipeline of global experiential projects, drinks activations, and high-end retail spaces. Collaborating closely with senior leadership, you will take ownership of ideas from initial conceptualisation through to final execution, defining intricate customer journeys and authoring comprehensive brand toolkits.

Key Responsibilities

• Steer the end-to-end creative vision for immersive brand experiences, high-profile hospitality installations, and premium retail activations.
• Develop multi-layered brand worlds, experiential customer journeys, and scalable global toolkits that align with client goals.
• Pitch bold creative concepts directly to clients, guiding strategic conversations and running collaborative client workshops.
• Lead and inspire multi-disciplinary designers, ensuring consistent creative craft and attention to detail at every phase.
• Partner with production teams and external suppliers to oversee technical delivery and ensure ideas translate flawlessly into the physical space.

Required Skills & Experience

• Substantial track record operating at Creative Lead, Head of Design, or Senior Designer level within experiential design, brand activation, or event environments.
• Proven creative pedigree working across luxury lifestyle, drinks sector, or prestige retail activations.
• Extensive experience guiding projects from concept generation through to on-site delivery and physical installation.
• Confident presentation and stakeholder management abilities, with a natural talent for pitching to senior clients and leadership teams.
• Hands-on background coordinating production partners, managing specialist suppliers, and directing design teams.
• Current right to work in the UK (please note that visa sponsorship is not available for this contract).

Nice-to-have

• A strong working knowledge of 3D design, environmental design, and spatial visualisation.
• Practical understanding of 3D retail fixtures and structural experiential builds.

Why Join

This contract provides an exceptional platform to shape immersive environments for some of the most recognisable names in the luxury and premium lifestyle sectors. Working from London with a hybrid setup that blends remote collaboration with key on-site build phases, you will take full ownership of high-impact activations from day one, with clear potential for long-term project work across an exciting creative pipeline.