Fractional Content Marketer Overview Seeking a creative and results-driven Fractional Content Marketer to develop and execute content that attracts technical decision-makers, including CTOs, engineers, and AI professionals. The ideal candidate has experience building content engines for B2B technology companies and can translate complex technical concepts into engaging, valuable content without sounding overly promotional.
Key Responsibilities
Write and publish at least three pieces of content per week across LinkedIn, X (Twitter), and the company blog
Create content for both the company brand and founders' personal social media profiles
Develop educational, thought leadership, and industry-focused content
Create lead magnets to generate qualified inbound leads and grow the email list
Engage with AI agent communities and other online communities where the target audience is active
Track content performance and identify what drives inbound demo bookings
Optimize content strategy based on analytics and performance metrics
Collaborate with leadership to align content with business goals and product messaging
Research industry trends, AI developments, and competitor activity to identify new content opportunities
Continuously test new content formats, messaging, and distribution strategies to improve results
Platforms & Tools Used
X (Twitter)
Blog/CMS Platforms
Email Marketing Platforms
Google Analytics
ChatGPT, Claude, or similar AI writing tools
Content scheduling and social media management platforms
SEO and keyword research tools (preferred)
Ideal Candidate
Experience building content engines for technical B2B companies
Exceptional writing, editing, and storytelling skills
Ability to write for CTOs, engineers, and other technical audiences
Experience managing founder and executive personal brands
Strong understanding of content marketing, SEO, lead generation, and email marketing
Familiarity with AI agents, AI tools, and the AI industry is a strong plus
Experience using analytics to measure and improve content performance
Self-motivated and able to work independently with minimal supervision
Fast learner who enjoys experimenting with new ideas and content strategies
Excellent organizational, communication, and time management skills