Digital Experience Manager - CMS, HTML, Javascrip

Typical Day in the role

• Champion a customer-focused culture and drive impact and value to the business through understanding customer journeys across digital channels, providing an optimal experience for our customers and prospects and seamless paths to conversion.
• Lead and manage the creation, planning, and delivery of various web initiatives, analyze their effectiveness, and continue optimizing and improving customer experience.
• Build strong relationships with stakeholders to influence the planning, management, and optimization of all content across our public websites
• Lead the Digital Commerce channel strategy in support of the bank’s goals and objectives. Focus on a seamless customer experience for both new and existing banking customers, create and manage the roadmap of tactics and milestones that will accelerate growth.
• Identify key Digital Commerce opportunities and support the accelerated development of our channel performance. Actively monitor digital performance and identify innovative opportunities to support annual goals. Share findings with stakeholders to align on future opportunities.
• Analyze site data and user behavior to understand the customer and improve the customer experience through site optimization.
• Use competitive landscape knowledge or industry trends to develop innovative experiences that would support the business and brand and differentiate the bank from other financial institutions.
• Partner with stakeholders to define and lead personalization opportunities to drive incremental value to the business.
• Build A/B tests and personalized experiences, in partnership with digital analytics, marketing, UX, content writers, and audience managers, aimed to enhance overall customer experience, improve relevancy, and increase digital sales.
• Consistently monitor, analyze, optimize and maintain site health (quality assurance, accessibility, and SEO) across all web pages in their portfolio.
• Actively pursue effective and efficient operations of respective areas in accordance with the bank’s Values, its Code of Conduct, and the Global Sales Principles, while ensuring the adequacy, adherence to, and effectiveness of day-to-day business controls to meet obligations with respect to operational, compliance, AML/ATF/sanctions, and conduct risk.
• Champion a high-performance environment and contribute to an inclusive work environment.
• Understand how the Bank’s risk appetite and risk culture should be considered in day-to-day activities and decisions.

Candidate Requirements/Must Have Skills:

• Minimum 4 years of relevant experience in the eCommerce space as Digital Experience Manager. Experience in the financial industry is a plus
• 2+ years of recent experience using marketing technology, Content Management Systems (Adobe Experience Manager preferred)
• 2+ years of recent experience in front-end using HTML, JavaScript, JSON and CSS
• 1+ years of experience using Project Management software (such as JIRA, Confluence, or WorkFront)

Nice-To-Have Skills:

• Experience using marketing technology, Content Management Systems (Adobe Experience Manager preferred), and web testing and personalization software (i.e. Adobe Target)
• Experience utilizing web analytics platforms to develop data-driven channel strategies (Adobe Analytics preferred)
• Solid understanding of translating business strategy into digital experience through of mix of personalization and A/B testing
• Practical experience with Agile development methodologies

Soft Skills:

• Proven experience leading strategies and roadmaps of tactics that deliver on business goals and objectives

• Experience in identifying opportunities to bring efficiencies into existing processes

• Ability to look at the bigger picture with a solid understanding of the customer journey

• Deep knowledge of the impact of web content and SEO to drive optimizations and increase website traffic and user engagement

• Excellent communication, relationship management, and stakeholder management skills

• Strong presentation and storytelling skills, comfortable speaking in front of peers, senior leadership, and internal and external stakeholders

• Ability to ensure website content has a consistent look and feel and is formatted to established standards

Degrees or certifications:

• Bachelor’s degree in computer science or business marketing or related field