Digital Marketing Manager

Ready to shape the future of recruitment through cutting-edge digital marketing? At Alfa AI, we are revolutionizing how the world hires. Our flagship AI recruiter, Lisa, operates 24/7 across the globe—sourcing talent, conducting AI video interviews in over 30 languages, and delivering exceptional matches in record time. To accelerate our next phase of growth, we are looking for an ambitious, data-driven Digital Marketing Manager based in London to lead our acquisition strategies, amplify our brand presence, and drive high-converting campaigns.

In this high-impact role, you will take full ownership of our multi-channel marketing roadmap. You will work closely with cross-functional teams to experiment, scale successful channels, and continuously refine our funnel. If you thrive at the intersection of AI technology, performance marketing, and creative storytelling—and you want a role that offers continuous learning and rapid career progression—this is your opportunity to make a lasting mark.

Key Responsibilities

• Multi-Channel Growth Strategy: Design, execute, and optimize end-to-end digital marketing campaigns across paid search, paid social, display, and email to drive B2B lead generation.
• Conversion Rate Optimization (CRO): Test and refine landing pages, ad creatives, and user journeys to maximize conversion rates and lower acquisition costs.
• Content & Brand Positioning: Translate complex AI capabilities into compelling messaging that showcases how Lisa transforms hiring for global enterprises.
• Data & Analytics: Monitor campaign performance daily, utilizing attribution modeling and analytics tools to report on ROI, CPA, and pipeline velocity to senior stakeholders.
• Marketing Automation & Lifecycle: Build and nurture automated email workflows to engage prospects throughout the buyer journey and increase customer lifetime value.

Required Skills & Experience

• Proven Digital Marketing Track Record: Demonstrated success managing performance marketing budgets and scaling growth within a B2B SaaS or technology environment.
• Analytical Mindset: Proficiency with web analytics platforms (e.g., Google Analytics 4, HubSpot, or Mixpanel) and data-driven decision-making.
• Campaign Expertise: Hands-on experience executing and optimizing paid campaigns across LinkedIn Ads, Google Ads, and Meta Ads Manager.
• Strategic Copywriting & Creative Eye: Strong ability to craft persuasive marketing copy and collaborate with designers to build high-performing visual assets.
• Commercial Acumen: Clear understanding of key SaaS metrics (CAC, LTV, MQL-to-SQL conversion) and a commitment to driving measurable revenue growth.

Nice-to-Have

• Prior experience in HR tech, recruitment, or AI-driven software platforms.
• Familiarity with ABM (Account-Based Marketing) strategies for targeting enterprise clients.
• Working knowledge of basic HTML/CSS or web design builders for fast-paced landing page creation.

What We Offer / Why Join

At Alfa AI, we believe in investing deeply in our people. As an early-stage growth driver in our London team, you will enjoy significant autonomy, continuous professional development, and a clear trajectory for career advancement as our global footprint expands. We foster a collaborative, fast-paced environment where dynamic ideas are tested quickly and success is celebrated.

Join us in reshaping the global recruitment landscape—apply today to elevate your marketing career with Alfa AI!