Social Media Strategist

FP Inc.

Toronto, ON, Canada
Contract
Hybrid
C$40 - C$50
Social Media StrategyContent Creation & CopywritingSocial Media Paid Acquisition

Typical Day in Role: • Champion a client focused culture to deepen relationships and leverage broader Bank knowledge and partnerships. • Support the implementation and optimization of social media strategy for the bank's Global Asset Management and Dynamic Funds. • Define relevant social media KPIs and measure performance to inform ongoing optimization and testing. • Oversee social media content development, including ideation, social copywriting, content calendar management, and publishing. • Lead the development of social first video content, with a primary focus on LinkedIn and YouTube, including short form and platform native formats. • Partner closely with designers and content leads to ensure content is clear, engaging, and aligned to brand and compliance standards. • Apply strong understanding of paid social media to ensure content is targeted, timely, and amplified effectively. • Stay current on social platform best practices, trends, tools, and emerging formats relevant to financial services. • Actively support effective operations in line with bank’s values, Code of Conduct, and regulatory requirements. • Contribute to a high performance, inclusive team environment.

Candidate Requirements/Must Have Skills:

  1. 5+ years of experience as a Social Media strategist agency or brand side
  2. Deep understanding of social media metrics and best practices
  3. Experience managing and developing social media content calendar for a brand
  4. Advanced platform knowledge, including LinkedIn, TikTok, YouTube, Instagram, Facebook, X, LinkedIn, Threads, Pinterest, and Snapchat
  5. Strong writing skills are required
  6. Familiarity with social media paid acquisition

Nice-To-Have Skills: • Experience with social publishing platforms, social analytics tools, and social listening

Soft Skills Required: • Critical thinking and great leadership skills • Strong interpersonal, presentation, and communication skills • Curiosity and a desire to grow within the Bank • Organization and time management

Education: Degree in marketing, public relations, communications, or relevant field