Job Opportunity: Personal Brand Manager

Company Overview

We are a leading talent management and creative consultancy dedicated to elevating high-profile individuals across the business, technology, and creative sectors. Our mission is to transform industry experts into influential thought leaders by crafting authentic, impactful, and enduring digital legacies. We pride ourselves on our boutique approach, ensuring every client receives a bespoke strategy that resonates with their unique values and professional goals.

Role Overview and Purpose

We are seeking a highly creative and strategic Personal Brand Manager to join our growing team. The purpose of this role is to act as the primary architect and guardian of our clients' public identities. You will be responsible for translating complex professional achievements into compelling narratives that captivate audiences and drive meaningful engagement.

This is a pivotal role that sits at the intersection of public relations, digital marketing, and content strategy. You will work closely with high-net-worth individuals and C-suite executives to define their unique value proposition and ensure their presence is consistent, authoritative, and influential across all digital platforms.

Key Responsibilities

• Strategic Planning: Develop and implement bespoke personal branding strategies for a diverse portfolio of clients, aligning their public persona with their long-term professional objectives.
• Content Orchestration: Lead the creation of high-quality content, including long-form articles, thought-leadership pieces, social media posts, and keynote presentations.
• Digital Presence Management: Oversee and optimise client profiles on LinkedIn, Twitter, and other relevant platforms to maximise visibility and engagement.
• Narrative Development: Conduct deep-dive interviews with clients to extract unique insights and craft a consistent, authentic voice for all communications.
• Brand Monitoring: Actively monitor industry trends and news to identify opportunities for clients to contribute to relevant conversations and enhance their authority.
• Reputation Management: Proactively manage the public image of clients, ensuring all output adheres to the highest standards of professional conduct and brand alignment.
• Performance Analysis: Regularly analyse engagement metrics and growth data to refine strategies and demonstrate tangible ROI to clients.

Required Skills and Qualifications

• Expert Communication: Exceptional written and verbal communication skills in British English, with the ability to adapt tone and style to suit different client personalities.
• Strategic Mindset: Proven experience in developing brand identities or marketing strategies that result in measurable growth.
• Digital Proficiency: In-depth knowledge of social media algorithms, SEO principles, and digital content trends.
• Interpersonal Excellence: The ability to build trust and rapport with high-profile individuals, demonstrating discretion, emotional intelligence, and professional maturity.
• Analytical Ability: Strong skills in data interpretation to analyse campaign performance and adjust tactics accordingly.
• Organisation: Excellent project management skills with the ability to multi-task and meet tight deadlines in a fast-paced environment.
• Experience: Minimum of 3–5 years of experience in PR, brand management, journalism, or a high-level creative agency role.

Benefits and Perks

• Competitive salary and performance-based bonuses.
• Flexible working arrangements (remote and office-based options).
• Generous annual leave and wellbeing programmes.
• Continuous professional development and opportunities for career progression within a rapidly expanding organisation.