Are you ready to shape the visual identity and digital voice of a boutique luxury skincare brand?
ProfilesCreative is partnering with an emerging luxury skincare brand based in London to appoint an ambitious, creatively minded Social Media Manager. This is an exciting opportunity to take ownership of a growing digital presence, elevating social channels away from hard-sell marketing and toward refined, editorial storytelling. Working fully on-site from their London office five days a week, you will bridge the gap between big-picture planning and hands-on creative execution, setting the global social agenda and building out an underutilised TikTok footprint from the ground up.
Key Responsibilities
- Develop and execute a comprehensive social media strategy that aligns with a refined, luxury, editorial aesthetic across Meta platforms, specifically Instagram, and TikTok.
- Lead the launch and growth of the brand’s TikTok channel, turning an underutilised space into an engaging, visually compelling community hub.
- Collaborate with existing external content creators while applying your own creative flair to craft, curate, and polish brand-aligned content.
- Plan and manage the global social calendar, ensuring consistent brand voice, cohesive visual design, and timely delivery across all campaigns.
- Partner closely with leadership on cross-functional marketing initiatives, translating strategic direction into daily community interaction, posting, and creative asset delivery.
Required Skills & Experience
- Demonstrable background managing social media channels within the skincare or beauty sectors.
- Strong aesthetic vision with experience delivering elevated, luxury, and editorial-led social content rather than transactional, sales-heavy assets.
- Solid experience running Meta platforms (with a core focus on Instagram) alongside a clear, actionable approach to building a brand presence on TikTok.
- Ability to formulate high-level channel strategies while actively managing the day-to-day creative and operational workload.
- Willingness and availability to work on-site in the London office 5 days a week.
Nice-to-have
- Experience liaising with external content creators, creative contributors, or brand partners.
- Experience collaborating with international team members across different time zones.
Why Join
This role offers complete creative influence over the social channels of a boutique luxury skincare brand at a pivotal point in its growth. Working on-site in London, you will directly influence how the brand is perceived globally, setting the standard for its aesthetic narrative and unlocking key new platforms like TikTok with genuine creative autonomy.