Influencer Marketing Manager

Profiles Creative

Birmingham
Permanent
Hybrid
£40,000 - £50,000/year

Influencer Manager

D2C Wellness Brand

£45,000 + Benefits

Birmingham (2 days in the office)

Are you passionate about creator marketing and building meaningful influencer partnerships that drive genuine brand growth?

We're partnering with a fast-growing, PE-backed D2C wellness brand to find an Influencer Marketing Manager who will take ownership of its creator and influencer strategy during an exciting period of growth.

This is an opportunity to join a high-performing marketing team where you'll have the autonomy to build long-term influencer relationships, scale affiliate and gifting programmes whilst delivering high-performing creator campaigns across platforms including TikTok and Instagram.

The Role

You'll take ownership of the brand's influencer marketing strategy, building long-term creator partnerships while working closely with Brand, Social, PR and Paid Media teams to deliver campaigns that drive both engagement and commercial performance.

  • Build and manage long-term relationships with influencers, creators and brand ambassadors.
  • Own and scale influencer gifting, seeding and affiliate programmes to maximise engagement and ROI.
  • Source and brief creators to produce high-performing UGC for organic and paid social campaigns.
  • Collaborate with Brand, PR, Social and Paid Media teams to deliver integrated influencer campaigns.
  • Analyse campaign performance, uncover insights and continuously optimise creator activity.
  • Stay ahead of social trends and identify new opportunities to grow the brand's creator community.

What We're Looking For

  • 3+ years' experience in Influencer Marketing, Creator Partnerships or Talent Management.
  • Strong understanding of Instagram, TikTok and the wider creator landscape.
  • Experience managing gifting, seeding and affiliate programmes.
  • Commercially minded with the ability to analyse campaign performance.
  • Highly organised with excellent relationship-building skills.
  • Experience within a D2C, beauty, wellness or consumer brand would be advantageous.

Interested?

If you're looking to join a fast-growing consumer brand where you'll have real ownership and the opportunity to shape an influencer marketing function, we'd love to hear from you.