Head of Growth - D2C / Subscriptions

Profiles Creative.

London
Permanent
Hybrid
£80,000 - £95,000/year

Are you an AI obsessed Performance & Growth leader ready to take the reins of a high-growth fmcg brand and scale it to £50m/year and beyond? Profiles Creative is proud to partner with a hghly successful sustainability focused fmcg brand to find an exceptional, commercially minded Head of Growth. You will work closely with the CEO, enjoying the autonomy of a founder alongside rapid career progression.

Key Responsibilities

  • AI expertise: Previous experience implementing AI processes across digital marketing channels and functions.
  • Acquisition & Media Buying: Own the complete customer acquisition engine across paid social, search, affiliates, and influencer channels, driving performance marketing to scale paid spend efficiently.
  • Creative Strategy & Execution: Lead the creation and rapid testing of high-impact, scroll-stopping ad creatives, collaborating closely with the in-house creative team and external content creators to turn data-driven insights into winning hooks.
  • Retention & CRM Strategy: lead our retention strategy to overhaul the subscription growth engine, optimise post-purchase flows, and lead email and SMS marketing campaigns to maximise lifetime value (LTV).
  • Data & Budget Ownership: Take full P&L accountability for the marketing budget, building robust reporting dashboards to analyse funnel drop-offs, CAC:LTV ratios, and cohort behaviour.
  • Team Leadership & Scaling: Recruit, mentor, and lead a high-performing growth team and manage relationships with external agencies and freelancers to foster a culture of speed and excellence.

Required Skills & Experience

  • DTC Performance Marketing: Proven track record of managing and scaling large-scale paid social budgets (ideally £500k+ per month) with a deep understanding of media buying and digital acquisition channels.
  • Customer Acquisition & Scaling: Hands-on experience scaling high-growth DTC brands, preferably in the fmcg sector (although not essential), from £15m+ to £30m+ run-rates.
  • AI Expertise: Ideally Claude and/or Copilot
  • Retention & CRM Strategy: Practical expertise building sophisticated email marketing flows, newsletters, and customer segmentation strategies that drive repeat purchases.
  • Analytical Rigour: Highly data-driven mindset with the ability to analyse complex datasets, run systematic A/B tests, and execute conversion rate optimisation (CRO) strategies.