Brand Researcher / Junior Brand Strategist

Have you got an instinct for uncovering why people behave the way they do, paired with an obsession for contemporary culture?

Profiles Creative is exclusively partnering with a boutique brand strategy and design consultancy in London to appoint a permanent, full-time Brand Researcher / Junior Brand Strategist. Working in a hybrid setup (with three days in the central London studio), you will sit right at the heart of the strategic process, collaborating directly with an industry-leading Head of Strategy. Your focus will be transforming cultural shifts, human behaviours, and qualitative and quantitative signals into sharp insights that shape the narratives and identities of world-renowned names across fashion, sport, and lifestyle.

Key Responsibilities

• Dive deep into desk research, audience behaviours, and emerging cultural trends to spot shifts impacting brands.
• Synthesise qualitative and quantitative research data, identifying the core patterns and cultural tensions that spark game-changing creative work.
• Assist in crafting brand positioning, defining distinct archetypes, and developing robust brand propositions.
• Build engaging strategic decks and presentation narratives that clearly articulate insights to the team and clients.
• Partner closely with internal strategists and design teams to ensure clear research insights translate into distinctive brand executions.

Required Skills & Experience

• Background as a Research Executive, Insight Executive, Junior Strategist, or Junior Planner focused on consumer insights and brand research.
• Demonstrated ability to synthesize complex qualitative and quantitative information into clear, actionable strategic recommendations.
• Solid grasp of fundamental brand strategy principles, including brand positioning, identity frameworks, and strategic narrative development.
• Exceptional strategic writing and storytelling skills, with real comfort structuring compelling presentations in Keynote or PowerPoint.
• A natural curiosity for subcultures, fashion, sports lifestyle, and semiotics, alongside a genuine drive to learn and contribute ideas.

Nice-to-have

• Prior experience inside a brand consultancy, creative agency, design studio, or strategy boutique.
• Hands-on familiarity with modern AI research tools, digital research methodologies, or social listening platforms.
• Exposure to client presentations, workshop facilitation, and the creative briefing process.

What We Offer / Why Join

This is an opportunity to move past routine research tasks and actively shape strategic narratives for celebrated lifestyle and culture brands. Operating within a close-knit boutique team, you will learn your craft directly from an acclaimed Head of Strategy, take true ownership of your ideas, and see your research directly inform high-profile creative and brand identities.

Please note: Candidates must have existing right to work in the UK, as visa sponsorship is not available for this role.