Growth Lead (Meta & Performance)

Role Overview

I am working with a fast-growing D2C start-up in the food & drink space looking for a data-driven Growth Lead to spearhead their customer acquisition strategy. This is a pivotal role where you will own their largest performance marketing channels, with a specific focus on Meta, while also shaping the broader growth roadmap for our brand.

Key Responsibilities

• Meta Ads Mastery: Take full ownership of the Meta Ads account, managing significant budgets and driving efficiency through constant testing and optimisation.
• Performance Creative Strategy: Collaborate with the creative team to develop high-converting performance assets, using data to iterate on hooks, formats and messaging.
• Full-Funnel Growth: Oversee broader growth duties, including managing other paid social/search channels, landing page optimization (LPO) and retention touchpoints.
• Data & Analytics: Monitor and report on key metrics (CAC, LTV, ROAS) to provide actionable insights to the executive team.
• Strategic Planning: Develop and execute the quarterly growth strategy to meet ambitious scale targets within the food & drink sector.

Requirements

• Proven experience in a Growth or Performance Marketing role within a D2C environment.
• Deep technical expertise in Meta Ads Manager and creative-led growth strategies.
• Analytical mindset with the ability to interpret complex data sets and translate them into growth opportunities.
• Entrepreneurial spirit comfortable in a fast-paced, high-growth startup culture.

Nice-to-Have

• Experience specifically within the food & beverage industry.
• Familiarity with influencer marketing or affiliate programs as growth levers.