Email Marketing Developer

FP Inc.

Toronto, ON, Canada
Contract
Hybrid
C$50 - C$61
Salesforce Marketing CloudCASL rulesSalescloud

Role Overview

We are seeking a skilled Email Marketing Developer for a 12-month contract within our Marketing Technology team in the Wealth Management sector. This role focuses on the execution, development, and optimisation of high-impact email campaigns using the Salesforce Marketing Cloud (SFMC) ecosystem. You will be responsible for the end-to-end technical delivery of digital messaging, ensuring all communications meet strict brand standards and regulatory requirements such as CASL.

Key Responsibilities

  • Campaign Execution: Lead the end-to-end development, scheduling, and deployment of email campaigns within Salesforce Marketing Cloud, including A/B testing of subject lines and layouts to drive engagement.
  • Technical Development: Build and maintain sophisticated email templates and content blocks using HTML, CSS, and AMPscript, ensuring seamless rendering across various email clients.
  • Automation & Journeys: Design and manage complex customer journeys and automations using Journey Builder, Automation Studio, and CloudPages to enhance the customer experience.
  • Data Management: Utilise SQL and Dataviews to manage data extensions and ensure accurate audience segmentation and personalisation.
  • Governance & Standards: Maintain comprehensive documentation of the MarTech ecosystem while adhering to the Bank's brand standards and CASL regulations.

What program/technology/software knowledge is essential for this role? Describe in what capacity the selected candidate will be using it:

Salesforce Marketing Cloud, Salesforce, Salescloud, Financial Services Cloud, Outlook, Adobe, HTML, CSS, SSJS, CloudPages, Journey Builder, Contact Builder, SQL, Dataviews

Must-have Skills/Experiences and/or Education, certifications, qualifications, designations:

·        Strong written and verbal communication skills

·        Strong knowledge of email marketing best practices

·        Strong knowledge of CASL rules

·        Working knowledge of AMPscript

·        Working knowledge of Automation Studio, Journey Builder, and CloudPages

·        Working knowledge of SQL

·        Working knowledge of troubleshooting rendering across email clients

·        Salesforce Marketing Cloud Email Specialist certification

·        Experience breaking down email designs into either one-time or reusable modules / content blocks as needed

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Nice-to-have Skills/Experience and/or Education, certifications, qualifications, designations:

·        Python, REST API, SOAP API, MJML, React, Vue

·        Experience developing HTML templates and modules from scratch for use in Salesforce Marketing Cloud

·        Experience working with Marketing Cloud Connect and Distributed Marketing

·        Experience working with Salesforce Sales Cloud or Salesforce Financial Services Cloud

·        Experience working with Server-Side JavaScript and API

·        Knowledge of GitHub

·        Knowledge of Package Manager

·        Salesforce Marketing Cloud Developer certification

Soft skills:

Problem Solving, Communication, Creativity, Self-Motivation, Flexibility and Adaptability, Critical Thinking, Persistence and Patience