Freelance Performance Creative / Creative Strategist

Freelance Performance Creative / Creative Strategist

Fast-growth UK D2C brands | Remote & hybrid | £450 to £600 per day

We work with a portfolio of fast-growing UK D2C brands that are investing heavily in paid social, and we're continually looking to meet experienced freelance performance creatives and creative strategists for contract opportunities. These are businesses that understand the relationship between creative, performance data and growth, and they need creative partners who think the same way.

This is a chance to work across a range of high-growth consumer and e-commerce brands, helping them turn performance data and customer insight into creative that both looks great and drives commercial results.

What you'll be doing

Depending on the brief, the work could include:

• Developing performance creative strategy across Meta, TikTok and other paid social channels
• Turning performance data and customer insight into new creative concepts
• Building testing and ideation frameworks
• Developing new hooks, angles, messaging and creative territories
• Briefing designers, editors, creators and production teams
• Analysing creative performance and using the findings to shape the next round of work
• Improving both the quality and volume of creative testing
• Working closely with growth, performance marketing and brand teams
• Helping brands balance conversion-led creative with stronger brand storytelling
• Supporting new product launches, scale-up periods or international growth

What we're looking for

• Proven experience in performance creative, creative strategy or paid social creative
• Strong D2C, e-commerce or consumer brand experience
• Excellent understanding of Meta and what makes paid social creative perform
• Comfortable using performance data to inform creative decisions
• Strong understanding of hooks, messaging, formats, UGC, creator content and direct-response principles
• Able to generate and communicate a high volume of strong creative ideas
• Commercially minded, comfortable talking about CAC, CPA, CTR, conversion and creative performance
• Experience working in fast-growth environments
• Comfortable working autonomously and getting up to speed quickly

Experience in categories such as health, wellness, beauty, fashion, consumer subscription, food and drink or lifestyle would be particularly useful.

The opportunity

These are contract engagements with fast-growing UK D2C brands, offering exposure to a variety of briefs, categories and growth stages, from new product launches to international scale-up. Work is remote or hybrid, based around the needs of each brand, with day rates of £450 to £600 depending on experience and scope.

If you're an experienced performance creative, creative strategist, senior creative strategist or performance creative lead who thrives on connecting data, insight and craft to drive real commercial results, we'd like to hear from you.