Senior Data & Integration Architect

Role Overview

We are seeking an experienced Senior Data & Integration Architect to join our team in Irving, TX. In this pivotal role, you will design, build, and maintain robust marketing data pipelines, focusing on the integration of key platforms like Sitecore and Salesforce. Your work will be crucial in establishing strong data governance and enabling AI-driven analytics to create highly personalized buyer journeys.

Key Responsibilities

• Data Engineering & Integration: Design, build, and maintain scalable data pipelines using Databricks, Spark, and Python to ingest, transform, and model marketing data. Develop and manage integrations across our MarTech stack (Sitecore, Google Marketing Platform, 6sense, Salesforce) to create a unified view of the buyer journey.
• Data Governance & Modeling: Partner with IT and data teams to align marketing data with enterprise standards for governance, quality, and security. Create and maintain unified data models, dictionaries, and taxonomies that connect disparate data sources to support advanced analytics.
• Data Readiness & Enablement: Define data capture standards, tagging requirements, and event tracking structures to ensure complete journey visibility. Serve as the primary liaison between Analytics and MarTech teams, translating analytical requirements into platform configuration and integration needs.
• AI & Personalization Enablement: Architect data structures and pipelines that make behavioral and engagement data AI-ready. Support the development of advanced models for journey stage prediction, next-best-action recommendations, and personalized content delivery.

Required Skills & Qualifications

• 12+ years of relevant experience in data architecture, engineering, or a similar role.
• A Bachelor's or Master's degree in Engineering, Computer Science, or a related technical field.
• Strong expertise in data pipeline development using Databricks, Spark, SQL, and Python.
• Hands-on experience integrating marketing platforms such as Sitecore, Google Marketing Platform, Salesforce, LinkedIn, and 6sense.
• Solid understanding of data modeling, governance, security standards, and digital marketing data structures.

Nice-to-Have Skills

• Familiarity with cloud platforms (Azure, AWS, GCP), particularly Azure Data Factory.
• Experience with web analytics, personalization frameworks (especially Sitecore), and Customer Data Platforms (CDPs).
• Understanding of AI/ML applications in marketing, such as journey prediction and personalization.
• Proficiency with data visualization tools like Power BI or Tableau.