Digital Marketing Executive

Location: London, UK (Hybrid) Job Type: Full-time Department: Marketing & Communications

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About Our Organisation

We are a dynamic, forward-thinking organisation dedicated to delivering exceptional value and innovative solutions to our global audience. At the heart of our success is a collaborative, inclusive culture that champions creativity, continuous learning, and professional growth. We believe in empowering our team members to take ownership of their projects, challenge the status quo, and make a tangible impact on our brand's trajectory.

Role Overview and Purpose

We are seeking a creative, data-driven, and highly motivated Digital Marketing Executive to join our growing marketing team. In this pivotal role, you will be responsible for developing, executing, and optimising our multi-channel digital marketing campaigns. Your primary objective will be to drive brand awareness, enhance customer engagement, and generate high-quality leads across our digital ecosystems.

The ideal candidate will possess a unique blend of creative flair and analytical rigour. You will be comfortable managing diverse digital channels, interpreting user behaviour, and translating complex data into actionable insights that fuel growth and elevate our brand presence.

Key Responsibilities

• Campaign Management: Plan, execute, and optimise end-to-end digital marketing campaigns across paid search (PPC), paid social, display, and email channels.
• Content Creation & Curation: Collaborate with internal teams to produce engaging, high-quality digital content, including blog posts, social media updates, and newsletters, ensuring brand consistency in both tone of voice and visual identity.
• SEO & Website Optimisation: Monitor and improve search engine rankings through effective on-page and off-page SEO strategies. Manage and update the company website to enhance user experience (UX) and conversion rates.
• Analytics & Reporting: Utilise tools like Google Analytics to track, analyse, and report on campaign performance, customer behaviour, and ROI, presenting actionable insights to senior stakeholders.
• Social Media Management: Oversee our organic social media channels, fostering community engagement and implementing strategies to expand our online reach.
• Market Research: Keep abreast of industry trends, competitor activities, and emerging digital marketing technologies to keep our programmes ahead of the curve.

Required Skills and Qualifications

• Experience: A minimum of 2-3 years of proven experience in a digital marketing role, preferably within a fast-paced environment.
• Education: Educated to degree level in Marketing, Communications, Business, or a related discipline.
• Technical Proficiency: Hands-on experience with Google Analytics, SEO tools (e.g., SEMrush, Ahrefs), email marketing platforms (e.g., Mailchimp, HubSpot), and Content Management Systems (WordPress).
• Analytical Mindset: Excellent ability to analyse complex data sets, monitor user behaviour, and adjust campaign strategies accordingly.
• Communication Skills: Outstanding written and verbal communication skills with impeccable British English grammar and copy-writing capabilities.
• Project Management: Highly organised with the ability to manage multiple projects simultaneously, meet tight deadlines, and work collaboratively across departments.
• Creative Eye: A strong eye for design, layout, and visual colour harmony is highly desirable.

What We Offer

• Competitive salary and performance-based bonus scheme.
• Flexible hybrid working model (split between our modern London centre and home working).
• Comprehensive pension scheme and private healthcare.
• Dedicated budget for professional development and continuous training programmes.
• A vibrant, supportive, and social team culture with regular company events.