How do you build deep cultural resonance for a fast-scaling wellness brand across Europe’s most discerning consumer markets?
ProfilesCreative is looking for an entrepreneurial and commercially minded Head of EU Marketing to lead international expansion for across key European territories. This permanent leadership role places you at the helm of brand growth across Spain and Germany.
Reporting directly to the Chief Brand and Creative Officer, you will bridge overarching brand vision with hyper-local execution, nurturing dedicated in-market teams and spearheading high-impact omnichannel initiatives across DTC, physical retail, and Amazon.
Up to £100k
Office based 4 days
Fluency in Spanish and/or German is essential!
Key Responsibilities
- Architect Regional Marketing Strategy: Translate global brand goals into tailored, culturally nuanced marketing roadmaps for Spain and Germany that drive measurable customer demand and long-term commercial performance.
- Lead and Develop In-Market Talent: Recruit, mentor, and inspire distributed marketing teams across Spain and Germany, setting exceptional creative standards and managing specialist agency partners in PR, talent, and events.
- Drive Omnichannel Acceleration: Build and deliver integrated marketing campaigns that drive brand awareness and convert seamlessly into sales across direct-to-consumer platforms, wholesale retail, and Amazon.
- Act as the Voice of European Markets: Represent Spain and Germany at marketing leadership level, translating local consumer behaviours, competitive landscapes, and commercial trends into central brand planning.
- Foster Cross-Functional Alignment: Collaborate closely with central brand, creative, digital, and retail teams to ensure unified messaging and seamless campaign execution across all customer touchpoints.
Required Skills & Experience
- Proven Marketing Leadership: Demonstrable track record of hiring, developing, leading, and retaining high-performing marketing talent across international territories within high-growth businesses.
- International Brand Scaling: Direct experience launching and expanding premium consumer brands from the ground up in non-home or European markets, with specific focus on Spain or Germany.
- Language and Cultural Fluency: Fluency in either Spanish or German, paired with the cultural fluency necessary to adapt brand narratives authentically to local audiences.
- Omnichannel and DTC Expertise: Proven success orchestrating marketing across DTC-led retail and multi-channel environments (retail, DTC, and Amazon), ideally within wellness, beauty, or lifestyle sectors.
- PR and Grassroots Engagement: Substantial background leading talent-led partnerships, influencer campaigns, public relations strategies, and experiential community events that generate lasting engagement.
Nice-to-have
- Professional fluency in both Spanish and German.
- Established commercial experience scaling consumer products specifically within German and Spanish retail networks.
- Experience navigating fast-paced start-up or scale-up business environments.